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4 Steps To Video Storytelling And Using Videos in Marketing

July 3, 2017 by Florin A. Leave a Comment

4 Steps To Video Storytelling And Using Videos in Marketing

With an increasing number of companies looking into incorporating videos into their marketing strategies, storytelling has become more important than ever. Savvy companies worldwide are using visual stories to convey messages that are inspiring and engaging. However, this is a concept that many businesses struggle with, often resulting in stories which are too complicated, or devoid of emotion. Here are the four P’s of storytelling—people, places, plot, and purpose.

People

Having good characters is an essential step to getting your audience emotionally involved. You need the audience to invest in the characters, to root for the good guys and rage against the bad. Making a connection with viewers and the people in your video is the first major step to getting them to invest in your product.

Be creative in the uniqueness of your character; sometimes even an object can make an interesting character, they do not have to be human.

Places

Videos are capable of communicating large amounts of information in very short frames of time. Therefore, a good setting of your video can add substantial depth to your story, and intrigue the audience, while a bad one can detract. Here are some guidelines to choosing the right location:

  1. Relevance—is the location you’re considering relevant to the characters you created? Is it relevant to the overall story/message?
  2. Comfort—is this a place that your characters feel comfortable?
  3. Production friendly—does this location provide enough space for the production crew to work effectively? Is the sound and lighting suitable?

Plot

Every good story needs an element of conflict and journey throughout the narrative. Conflict can arise in a variety of guises, whether it include a flawed character, a mental barrier, or even a physical limitation. What is your character trying to overcome, and how will your audience connect with their struggle? Make sure that the resolution also adds to the message you want to send about your brand.

Purpose

Purpose is centered on the questions, “why should people care about your story?” and “what does your story actually mean?”You need to be able to state the purpose of your message to the target audience in a memorable and engaging way.

As humans, we are built to react and connect to stories, but they must be interesting and authentic. They need to move your audience emotionally if your goal is to get them passionate about your brand. Think carefully about the four P’s of storytelling. These essential qualities will help build a strong foundation for your next marketing video, and increase its’ chance of success.

We are experienced in the industry and know that there are no short-cuts to producing quality custom whiteboard animation. This is why we only offer an affordable wedding video package which includes coverage for the entire day.

Right from advertising video clips to attract buyers or visitors to music clips and also meeting/celebration filming, Click Zoom will allow you to get audiences and produce your identity.

Filed Under: Business Tagged With: advertising video clips, audience, brand, characters, Comfort, connection, emotion, engaging, information, inspiring, marketing strategy, message, narrative, people, places, plot, Production friendly, purpose, Relevance, viewers, visual stories

Love Notes, Paragraphs: Most Romantic Love Letters For Her

June 2, 2017 by admin Leave a Comment

Love Notes, Paragraphs: Most Romantic Love Letters For Her

He wouldn’t look at me. The vestige of the body he found so alluring, once, has become a grody apparition-dreaded and vapid. So like a crumb of bread, jilted and forgotten for weeks on end, beneath the table. I move and stand behind him, sometimes beside him and then stymed and frantic, in front-in his ambit of vision. He turns away ,and quite suddenly finds a divination in the astral heavens, the leaves start metamorphosing for his sole revelry ,apparently  thriving on his very  attention. My heart begins filling with despair, my mind with impudence and flout. Nobody dares ignore “Tanmayee”. The beauty, he had me believe in, is. The eyes that idolized him are the same, adulation and all. Even the mind filled with the same rubble of ruminations and quaint ideas, which were so enthralling to him, time was.

I stand there, stock-still, benumbed into inertia, anguished into silence. The will to accost or beckon him, seeping out of me costively. I feel like a balloon languidly deflating into nothingness, into zilch or a timber slowly dwindling into ashes-to be blown about  wantonly  by the wind. Mind insensate, tongue obtund, i watch him swagger about, rosy and complacent, in the comfort of his sphere. I whirl about and retrace my steps back to my house, and well-nigh collapse on finding myself standing before his door. I bolt from there, scorched. All the memories of love-soused moments, cascading behind my eyes, drenching my face wet. I wish I could wipe away, with a brush of my hand all the recalls, dreams ,hopes and expectations-both tangible and conjured; wipe away the slate of my heart clean and start over, but if only life were that facile!

The night that followed was squandered jactating, like ever so many of its predecessors. Peace was elusive, repose even more so. Sleep fickle.

Rays of hope filtered through my window next morn, as I catch a glimpse of his blinds pulled back, but an epoch later, all is sable in my heart again. I see him not.

I see him not for days on end. Emotions of any kind appear extraneous to me. I drift through life, like an automaton, drowned in perennial silent despair. Lost. A quarter of a month passed, and fate was  up to its snares again. As i stand in my balcony, staring into oblivion, I hear a cadence of resonant laughter – familiar in ring, enchanting in content. My hopes revive. I skirt to the door and on opening it espy a woman, beautiful, wispy and effervescent walking away with her arms entwined with….with…..

Threshold of my grit had been breached. I stand rooted, mind screeching denial, consciousness hounded, pressured, conniving for escape. I slid back mutely, lay down, mind still incessantly darting about, looking for a route of extrication.. Aeons seems to have passed, cosmos work around the clock, without halt, uncaring. The twin cycle of night and day, day and night over and over again, right before my unblinking eyes. The being inside my body convulsed, as it reached finally, for a sterile ‘strip’ of atonement and sleep. The pills felt ligneous in my parched, “famined” mouth…..
The doorbell seemed to cry out, ever and anon and soon it thundered with stoic determination. So much chaos, too much bedlam inside my head. I lug my body to the door to put an end to the deafening din and through the clink see him standing, gazing at me with a soft inquisitiveness, then fluster, then horror. Soon after I get an impression of being cosseted rather avidly and i double as waves of nausea wash over me, ending eventually in churning out little pebbles of arid achromic affliction. I feel myself being held, winnowed and hoisted inside as a voice as honeyed as church carillons pour into my ears and my eyes find their salvation in his tears.

A gossamer smile is born to our lips. All is whole again, in this part of the world!

Filed Under: Thoughts Tagged With: beautiful, best, Emotions, Love Letters, Love Notes, loving you, message, Most Romantic, musings, paragraphs, poem, story, Thoughts, wispy, woman, writing

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